Welcome, I'm
From industrial and engineering to consumer, beauty, and technology — I've built my career across sectors, always at the intersection of strategy, people, and impact. I believe the best businesses create value for everyone: the business, the customer, and the people who make it all happen.
Explore My StoryMy Journey
Every industry I've worked in added a new lens. Every pivot was a step toward purpose — not a destination, but a deepening.
The Beginning — India
Born and raised in India, I started with a degree in Electrical Engineering. But something didn't click — I knew I was meant for something that connected people, not circuits. I pivoted to an MBA in Organizational Development & Change Management and spent three years helping organizations navigate transformation.
The Leap — Moving to the U.S.
Craving growth and new horizons, I moved across the world to pursue a Masters in International Business at the University of South Carolina. It was bold, uncertain, and exactly what I needed. Los Angeles came next — I dove into digital marketing and discovered the magic that happens at the intersection of customer, marketing, and business.
Going Deeper — Purdue & Beyond
Hungry to sharpen my analytical edge, I earned a Masters in Marketing Analytics from Purdue University. Then Minnesota called — I joined Emerson Electric as a Strategic Planner, initially focused on process improvement for Global Sales before expanding to drive strategy across all of North America.
Current Chapter — Ulta Beauty
I followed my curiosity into the beauty industry, joining Ulta Beauty as Strategy Manager for Retail Operations. Here I've deepened my understanding of retail, beauty consumers, and — most importantly — how operations should drive value not just for the business and customers, but for the associates and people who are the heartbeat of it all.
What's Next
My newest passion is the transformative power of technology — especially AI — to serve businesses, customers, and the people within organizations. I believe we're at a moment where technology can genuinely elevate human potential, and I want to be part of making that happen.
Where I've Made Impact
Global sales strategy & process improvement at Emerson Electric
Digital marketing & customer experience at the intersection of data and growth
Retail operations strategy, beauty services, and consumer insights at Ulta Beauty
Exploring how technology and AI can serve businesses, customers, and people
Experience
Strategy Manager, Retail Operations
Ulta Beauty
Leading strategic initiatives across retail operations — driving value through process improvement, operational excellence, and a people-first approach to transformation.
Current Role
Strategic Planner
Emerson Electric
Started with process improvement for Global Sales, then expanded scope to own strategy for the entire North America region.
Minnesota
Digital Marketing
Los Angeles, CA
Worked at the intersection of customer experience, marketing, and business growth for a fast-moving company.
Los Angeles
Change Management Consultant
India
Helped organizations navigate transformation through structured change management practices over three years.
3 Years
M.S. Marketing Analytics
Purdue University
Sharpened analytical skills at the intersection of data science and marketing strategy.
M.S. International Business
University of South Carolina
Broadened global perspective on business strategy, trade, and cross-cultural management.
MBA — Org Development & Change Mgmt
India
Specialized in organizational development and change management — understanding the human side of business.
B.E. Electrical Engineering
India
Where it all began — a technical foundation that taught analytical thinking, even if the field wasn't the right fit.
Insights
A space for sharing what I'm learning — about business, technology, operations, and life.
How an "unconventional" route through operations and strategy turned out to be the most powerful career I could have built — and why the data says more women should take it.
Read MoreMost companies optimize operations for one thing — the bottom line. But the best operations I've seen serve three masters at once. Here's why that matters more than ever.
Read MoreBeyond Work
The things that ground me, energize me, and remind me what matters most.
I've walked through depression — and that journey is still unfolding. It taught me something I now carry as a deep conviction: mental health isn't a side note, it's foundational. My own experience showed me how real and quiet the struggle can be, and it made me a proponent of talking about it openly. I want to keep prioritizing my own mental health and encourage others to do the same — because the bravest thing we can do is take care of our minds.
My husband JD, our son Avir, my parents, and my sister — they are my everything. Whether it's cooking a nutritious meal or simply being present, I feel most accomplished when I'm serving the people I love.
Yoga, CrossFit, Pilates, running — anything that challenges my muscles. I feel accomplished when I push through and give my absolute best.
"My soul knows how to do it, my body needs to learn." Dance is something deeply innate to me — every new form feels like remembering, not learning.
Bollywood movies, gatherings with friends, and the richness of every place I've called home — from India to South Carolina to LA to Minnesota. I carry it all with me.